All evidence points to the fact that mobile devices are here to stay. There are approximately 4 billion mobile phones in use today. Of these, 1.09 billion are smartphones and 3.05 billion are SMS enabled. This opens up an exciting opportunity for brands who want to directly connect with their target market.
The key to successful mobile marketing is making the most of every opportunity to engage consumers on their mobile devices. This requires businesses to develop a mobile marketing strategy that takes into account this unique outlet. Below are just 5 ways that you can successfully drive sales with your mobile marketing:
1. Make sure that your mobile site is easy to navigate.
Many mobile consumers are quick to act on information that they find online. In fact, 70% of mobile searchers act within an hour. This means that it is vital for your website to be mobile friendly. If your mobile ads are leading customers back to the site and they cannot easily browse and buy from there then your mobile marketing efforts may be wasted.
Start by making sure that your mobile website contains just the necessary content. For instance, though you may include employee profiles on your desktop site, this is not necessarily vital for mobile searchers who are ready to buy. You also want to make sure that your website is easy to read and scroll from a smaller screen.
2. Use effective keywords.
When you hear “keywords” you may think of content marketing. However, keywords are also an important part of your mobile marketing efforts. As you develop your keyword strategy for mobile marketing, keep in mind that location keywords are essential since mobile users typically search for brands that are close to their own location. Also, you want to keep keyword phrases relatively small. Try keeping phrases to three words or less.
3. Utilize location targeting to reach customers who are likely to buy.
One of the best things about mobile marketing is that it allows you to deliver more uniquely relevant content to your customers. Most mobile users who are searching on-the-go want to find products and services that are nearby. Your company can use geo-targeting technology to deliver relevant offers and promotions to local customers in the area. This will help drive foot traffic to your nearby locations.
3. Deliver relevant deals right to their mobile device via SMS.
SMS marketing is another great way to connect with customers and drive sales. Your brand can deliver relevant deals and promotions right to the customer’s mobile device. Surveys have shown that 10 times as many coupons are redeemed through mobile vs. traditional channels, like the newspaper. This indicates that customers are more likely to act on a mobile coupon that you have sent them via text.
Not only can you deliver promotions through text messages, but SMS is also a great way to enhance customer service. After a customer has shown interest in a product or makes a purchase, you can use text messages to recommend further products or services. Though you do not want to send too many communications, SMS messages help you add a personal touch as you directly connect with customers.
5. Don’t forget social media!
Chances are that you already have a strategy in place for social media marketing. Though this may not seem to directly relate to mobile marketing, social media can be used to amplify your mobile efforts. Many users are accessing their social media accounts on mobile devices. In fact, as of September 30, 2015, Facebook had 1.39 billion mobile monthly active users.
In order to take advantage of this mobile traffic, integrate social media into your mobile marketing plan.
You can deliver mobile ads through platforms like Facebook, or use social media to connect with mobile users in real time.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia's 5-Minute Demo on how to execute an effective mobile marketing strategy.