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Inbound Marketing Agency

Red Wheel Marketing Blog

Adriane Simon

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Recent Posts

Content for Each Stage of Your Buyer’s Journey

Posted by Adriane Simon on Feb 14, 2017 10:16:00 AM

When it comes to capturing the attention of your prospects, it’s critical that you know where they are in their path to purchasing from you. Why? Because sending someone who’s just about to buy from you doesn’t want or need the same information as someone who has just landed on your website.

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Topics: Inbound Marketing, Content Marketing

Swipe from the Best: Top 7 Landing Page Examples

Posted by Adriane Simon on Jan 17, 2017 12:23:00 PM

Of course, when we say “swipe,” we really mean “study,” “research,” “learn.” In other words, below are seven landing pages we feel are terrific. Take a look and learn.

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Topics: Inbound Marketing, Content Marketing

Video and Inbound Marketing in 2017

Posted by Adriane Simon on Nov 9, 2016 4:52:25 PM

 

As we mentioned in our overview of HubSpot’s State of Inbound 2016 report, marketing with video is going to be YUGE in 2017 and beyond! Let’s talk about why.

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Topics: Inbound Marketing, Content Marketing

Inbound Marketing in 2016 and Beyond

Posted by Adriane Simon on Oct 11, 2016 5:50:05 PM

HubSpot’s State of Inbound 2016 report is out and the main gist of the report is this:

The way we market has changed considerably these last 20 years and yet – get ready – it’s going change completely in five years!

Here’s why:

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Topics: Inbound Marketing, Content Marketing

Learn how to differentiate your business from your competitors by example

Posted by Adriane Simon on Jun 23, 2016 12:51:01 PM

Most companies are familiar with the first two ingredients to a killer marketing strategy: a deep understanding of their brand, and extensive knowledge about their buyer personas. But is your company overlooking opportunities to gain market differentiation from competitors? You need a unique selling proposition (USP) for competitive differentiation. Learn how to take your Aspen marketing efforts to the next level, using our favorite examples from some of the best in the business.

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Topics: Inbound Marketing, Content Marketing

How to align marketing and sales

Posted by Adriane Simon on Feb 25, 2016 10:00:00 AM



The battle between Sales and Marketing isn’t anything new: Sales complains of low volume or low quality leads, while Marketing counters that Sales isn’t working the leads they are generating hard enough. But with inbound marketing and more technology in play, this age-old struggle is easier than ever to resolve. If your company’s marketing and sales teams are on two different islands, it’s time to build a bridge and create Marketing and Sales alignment.

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Topics: Inbound Marketing, Content Marketing

Can you do inbound marketing without an agency?

Posted by Adriane Simon on Jan 28, 2016 1:01:28 PM

Yes, you can absolutely do inbound marketing without an agency. The real question is, can you do inbound marketing well without an agency? This isn’t as easy as it sounds – a full-scale inbound marketing strategy takes time, effort and lots of trial and error when attempted on your own. If you want to undertake the task, here’s a step-by-step guide on how to do inbound marketing without an agency.

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Topics: Inbound Marketing, Content Marketing

Digital Marketing Trends for 2016

Posted by Adriane Simon on Jan 28, 2016 10:00:49 AM

Don’t just think of digital marketing trends as something that could help your business, but instead think of it as something that could destroy your business if you don’t start adapting. That’s the thing about digital marketing: It’s quickly changing and evolving, so your marketing approach must reflect the latest trends to make your business stand out. Here’s our summary of trends that matter this year:

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Topics: Inbound Marketing, Content Marketing

How to train your team on inbound marketing

Posted by Adriane Simon on Dec 29, 2015 11:32:21 AM

With inbound marketing becoming more of a focus for brands, many marketing managers are struggling to effectively train their teams on inbound and create a unified strategy. This challenge, left unaddressed, has the potential to hinder inbound marketing growth at your company in a big way. Not only must you give internal team training high priority, you need procedures in place that allow you to efficiently integrate the agency partners and freelance writers who contribute to your brand’s inbound marketing.

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Topics: Inbound Marketing

How to reduce the cost of customer acquisition

Posted by Adriane Simon on Dec 2, 2015 9:12:45 AM

The Customer Acquisition Cost (CAC) is an all-too-often overlooked metric that deserves every company’s attention and should be a primary concern for its marketers. CAC determines if some of your sales and marketing activities aren’t effective – and most importantly – it determines where you might be wasting money. Read on to learn how to reduce your CAC to improve your profitability.

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Topics: Inbound Marketing