Traditional marketing: it’s a pop-up on your computer, an ad you don’t want to watch or an automated phone call you’re forced to endure. In other words, it’s an interruption. This mindset has led to a revolutionary shift in buyer behavior, and paved the way for inbound marketing. So when can you expect it to have an effect on your bottom line?Read More »
Topics: Inbound Marketing
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What is marketing automation software and why does your business need it? Well, if you’re looking for something to help you execute campaigns, nurture leads, and deliver a high return on your marketing investment, then keep reading. We’re going to break down the top marketing automation providers to help you determine which one is best suited to your business’ unique needs.
Your post isn’t 100% original but the good news is, neither is anyone else’s. Thousands of others in your field create and share similar posts and most of them probably generate more traffic than yours. The most frustrating part of this is more traffic doesn’t necessarily equate to better posts.Read More »
Short Answer? Yep. It is almost August of 2015 and SEO is even more important now than it ever was.
If you’ve been trying to generate leads online for any amount of time, you’ve heard of SEO (aka search engine optimization). Everyone knows a little bit about it, right? I recently had somebody tell me though that he knew, “enough to be dangerous,” only to find out that he had no clue what he was talking about. So yes, he knew enough to be dangerous - to his company's success. His strategy was actually hurting his company's ability to generate revenue.
This guy was the CEO of a large B2B corporation, and after a conversation we had about how SEO will help him get more business he replied, “Does Google really matter?” Wait...this guy said he knew SEO?Read More »
The goal is simple: Your brand and business have to write, produce, design, and create such compelling content that people don’t know it is marketing. This process takes energy and time, but it gets easier the more you do it.
But what is this? Is this Inbound Marketing? Or is it Content Marketing? And, what is the difference between inbound marketing and content marketing? There is a distinction between the two terms, and understanding the difference between inbound marketing and content marketing is vital to your business’ success at both.
Before we define the difference between inbound marketing and content marketing, let’s look at an abbreviated version of the content creation process...Read More »
Topics: Content Marketing
On April 21st, 2015, Google rolled out a huge change to their search engine ranking algorithm which will affect every site that isn't mobile friendly. This is said to be one of the biggest changes to their algorithm in years. Bigger than Penguin, Panda, Venice, and Hummingbird. It is said that the change will affect 40% of websites out there, and we want to make sure that your site isn't penalized. If your company's website does get docked, your site will be dropped off the first page of Google in favor of one of your competitor's websites.Read More »
As of today, we are raising the curtain on a year-long, top-secret project. We are unfurling a new brand with a new logo to the entire world. We are thrilled to introduce you to our new identity.
Do you remember when Twitter released its painfully affected explanation for its new logo in 2012? We do. And, we promise, we will not follow suit!
However, it is important—in our opinion—to let you in on some exciting changes in our office.
This introduction is the culmination of a creative and thought-provoking process, and promises to be the beginning of an exciting new step for our company.Read More »
Topics: Red Wheel