<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=582258588586318&amp;ev=PageView&amp;noscript=1">
Inbound Marketing Agency

Red Wheel Marketing Blog

Greg Fitzsimmons

As Content Director at Red Wheel, Greg devotes his days to brainstorming, crafting, and distributing content that drives revenue and achieves results for Red Wheel’s clients. As a writer, Greg's writing has been featured by magazines and outlets like GQ, ESPN, and Powder Magazine, and he has created content for brands and businesses like Red Bull, Patagonia, and the U.S. Ski Team. For more, please visit: http://bit.ly/1y6fuRP
Find me on:

Recent Posts

Learn How To Write Viral Content

Posted by Greg Fitzsimmons on Apr 22, 2015 3:08:00 PM

If a blog is posted but nobody reads it, was that blog ever really written? It sounds like the "if a tree falls in the forest..." adage, and it applies to Inbound Marketing.

Building an audience, reaching readers, and resonating with potential customers are serious content marketing and inbound marketing challenges companies face today. Attracting website traffic is the integral first step to a succesful digital marketing strategy. Creating shareable content is an important tool in your quest to attract traffic and seeing the ROI of your content marketing efforts spike.

Think about it: Your company has a finite reach, a limited audience via content distribution, and social media channels (like Facebook) are constantly changing up algorithms and shrinking your audience. So, how do you extend beyond these roadblocks?

There is a science to creating spreadable content. Your content must compel readers, fans, followers, and future customers to share it with their network. Everybody talks about "viral" content, and it's true—your content needs to be contagious.

Jonah Berger, a professor at University of Pennsylvania's Wharton School, is an "expert on word of mouth, viral marketing, social influence, social contagion, and trends." Berger dove into data to learn what makes things popular, why people press "share," and what gives content legs.

In his book, Contagious: Why Things Catch On, Berger lays out a valuable road map for content creators. It's important to implement at least one of Berger's STEPPS into your content marketing to reach a larger audience.

Here are 6 STEPPS to consider in order to craft contagious content. 


 

Read More »

Topics: social media, Inbound Marketing, Content Marketing

"Does My Company Need A Blog?" Yes!

Posted by Greg Fitzsimmons on Apr 16, 2015 11:57:00 AM

Blogging is a vital component of any successful digital marketing strategy, content marketing campaign, lead generation and inbound marketing machine. From mega brands to small businesses, companies are reaping the benefits of blogging. In fact, 70% of consumers learn about a company via the business's blog, not their ads. 

Still, however, a couple of Red Wheel's leads have asked us: "Should my company have a blog on its website?" While there's no such thing as a dumb question, debating the benefits of a business blog is not worth your time. Blogging isn't an option anymore for businesses; it's mandatory. 

So, if you're wondering "Does my company need a blog?" The answer is: Yes! Here are 4 reasons why your company's website must have a blog...

Read More »

Topics: Content Marketing

The Social Ratio: An Important Stat For Social Media Marketing Success

Posted by Greg Fitzsimmons on Apr 14, 2015 2:16:00 PM

You have thought of everything when it comes to your company’s social media presence. Right? We hear it all the time, but trust me, there is one VERY important thing for your business or brand on social media you haven’t considered.

The Social Ratio is the most important aspect of social media marketing you have not considered.

Read More »

Topics: social media

7 Content Marketing Lessons From A Writer For Your Company Blog

Posted by Greg Fitzsimmons on Apr 9, 2015 11:44:00 AM

Your business already has a blog, but it’s difficult to keep posting fresh, relevant content. You know that a blog is a requisite part of a successful digital marketing strategy, but everyone on your team is so busy already. Right?

Well, here are 7 lessons I have learned as a writer that might help you write for your business...

Read More »

Topics: Content Marketing

Timing Is Everything: 3 Stages Of Inbound Marketing Buyer’s Journey

Posted by Greg Fitzsimmons on Apr 8, 2015 5:16:00 PM

There is a path to purchase that your company’s personas inevitably travel along before making a decision. When it comes to inbound marketing, blog readers and aggregated website traffic meander along this path to purchase for some time prior to choosing to become a customer of yours. While sliding down this funnel and traveling on this journey, your readers are getting comfortable with your brand, they are looking to you as a resource, they are learning about your product and industry.

Eventually, if your company is doing inbound marketing properly, they will make an educated decision to purchase from you. We call this process The Buyer’s Journey. And, there are three stages to the inbound marketing buyer’s journey that you need to know about in order to succeed at inbound marketing.

Read More »

Topics: Inbound Marketing

Social Media Marketing: Facebook Call-To-Action Feature Added To Pages

Posted by Greg Fitzsimmons on Apr 2, 2015 1:19:00 PM

RW_Blog_Header_CTAs_ON_Facebook_Pages_040215

Any time Facebook changes things up—new layout, new way of sussing out relevant content, new way of messaging, etc—people freak out. But, Facebook’s recent addition of a CTA (Call to Action) on pages is a marketer’s dream! Don’t sleep on the development. Adding a CTA to your Facebook Page is the first step in being able to tangibly answer the age-old question that "C-suiters" (aka CEO, CFO, CMO, etc) ask when discussing social media in board rooms: “What’s the ROI of social media?”

Read More »

Topics: social media

Outbound Marketing is Old-School (and Ineffective)

Posted by Greg Fitzsimmons on Mar 30, 2015 11:33:00 AM

Let’s start this post the way you’re supposed to begin a spring-cleaning project: “Out with the old.” (We’ll get “in with the new” in due time, hold tight.)

Read More »

Topics: Inbound Marketing

Inbound Marketing by the Numbers

Posted by Greg Fitzsimmons on Mar 26, 2015 9:13:00 AM

Thanks to the wealth of data available at our fingertips—such as Google Analytics, social media insights, and customer behavior information—clients, bosses, CEOs, and customers can (and do) hold marketers and marketing departments accountable to their contracts and promises. Successes are measurable. And, conversations are rooted in science, data, and fact, rather than something like, “Just trust us, this campaign is working.”

At Red Wheel, we’re rolling with the Inbound Marketing momentum. Our marketing machine is working, and we relish the opportunity to discuss numbers with our partners—current clients and potential clients.

 

Here are a handful of handpicked Inbound Marketing stats to get your wheel turning:

Read More »

Topics: Inbound Marketing

What Is Inbound Marketing?

Posted by Greg Fitzsimmons on Mar 25, 2015 9:25:00 AM

That's a good question! And, you have come to the right place if you're looking for a clear, concise definition of inbound marketing.

“If you have more money than brains you should focus on outbound marketing,” says Guy Kawasaki, former chief evangelist at Apple and current chief evangelist at Canva. “If you have more brains than money, you should focus on inbound marketing.” 

 

Read More »

Topics: Inbound Marketing