Red Wheel Marketing Blog

Have you been looking for a marketing agency and, as you Google along, have some of your search engine results shown you agencies with something along the lines of “inbound marketing services” on their site menu?

Perhaps you click on that menu button and you read along as the agency explains what inbound marketing is and what it can do for your bottom line.

But the explanation is confusing. And it rambles. And puzzling.

When looking at the digital marketing trends for 2016, it’s easy to see that social media is still a major player in this industry. Even more so, is the power of social media in regards to your inbound marketing efforts.

Today we’ll look at how social media plays into your inbound marketing and then we’ll take a look at a detailed infographic designed to give you even deeper insight into the power of social media.

Email marketing is a vital component to a well-rounded inbound marketing strategy. Even the most experienced digital marketing professional can lose sight of the simple building blocks that dramatically affect open rates. A clear and inviting marketing email doesn’t happen by chance; follow these best practices to get your clients and prospects to pay attention and act on your communication, instead of pressing “delete”.

If you’re a marketer and you’re paying attention, you know that traditional marketing (outbound) has taken a back seat to inbound marketing in terms of effectiveness and ROI. Even if you’re armed with this knowledge, you still might be wondering how customer acquisition and B2B marketing can be accomplished through inbound. The following B2B marketing tips demonstrate how inbound can result in successful lead generation.

In the midst of all the content, channels and tactics inbound marketers use to attract prospective customers, sometimes it makes sense to run a concentrated inbound marketing campaign to achieve a specific goal. An inbound marketing campaign is a distinct marketing push that aligns every marketing channel and all of your content around a single message.

Timing isn’t the single-most important factor to an email marketing campaign, but it’s certainly a game changer if you do it right, and a waste of a good email if you do it wrong.  So when are the best email sending times? We can help you answer this question at a high level, and figure out what works for your audience.

It’s the most wonderful time of the year…for inbound marketing. We’ve kept track of our favorite marketing campaigns in 2015 leading up to the holiday shopping season, and how these brands’ techniques are effective in standing out during our inbox’s busiest time of year.