Your post isn’t 100% original but the good news is, neither is anyone else’s. Thousands of others in your field create and share similar posts and most of them probably generate more traffic than yours. The most frustrating part of this is more traffic doesn’t necessarily equate to better posts.
Luckily, this isn’t your fault. Higher exposure of posts typically comes from influencers sharing other’s content. For example, Chris Brogan and Francisco Rosales are two very popular social media users who have gained a large following by establishing a name for themselves online. Look what happens when two influencers like Borgan and Rosales share your post:
Just by simply tweeting about something, their combined reach was nearly 400 people! Unfortunately, there’s no competing with these numbers when you’re on your own.
Ever heard the phrase, “If you can’t beat ‘em, join ‘em?” Well, that’s what you’re going to need to do in order to compete. Think of it this way: If someone shares a post about the show Breaking Bad, wouldn’t that sharer be more likely to share a similar post again on the same subject? Simply put, you need to get your content in front of the people who have shared about the subject before. Here’s where to start:
Step 1: Search for Similar Content That’s Gained Traffic Before
First, you need to find and list out posts similar to yours. These posts don’t need to be identical to yours but there needs to be commanilty. For example, say you find a person who liked a post titled, “How to Get Blog Traffic Without SEO.” Odds are, if your post is of comparable quality, this same user will also like your post titled, “Getting Search Traffic Without Building Backlinks.” People who liked a post on not using SEO will probably also like a post on not need to build backlinks. Both posts are similar but not identical, yet more than likely attract the same person.
Finding good posts similar to yours can be broken down into a few parts:
Option 1: Use Realtime to Find Trending Posts
Bilty has created Realtime, a real-time discovery search engine. Realtime tracks all the clicks that are going through the URL shortener and then displays the links clicked on the most. This tool is invaluable because you can sort by traffic and find the most popular posts in your niche in real time.
You can easily use Realtime by connecting with your Twitter or Bitly account. Keep in mind this search engine is best for broader topics and larger niches versus narrow topics and specific niches.
Option 2: Familiarize Yourself with Famous Blogs in Your Niche
Remember how we said in the beginning that none of us are original? Famous blogs in your niche that cover similar topics to yours have been around for quite some time. That’s OK because we use this material to our advantage. Go to Google and search for the topic you want to post on. Familiarize yourself with famous posts that you can identify with. Knowledge is power!
Option 3: Topsy Helps You Find Older, Popular Posts
Topsy is a Twitter certified partner that stores and maintains an index of tweets since Twitter’s inception in 2006. Through Topsy, you can find the most popular and relevant tweets, ultimately showing which content received the most attention, whether it was 5 years ago or yesterday.
Use the Topsy search bar to search your subject. This will lead you to a page that displays all tweets related to the term(s) you entered. You can use the sidebar to search tweets from “all time” or as recent as the past hour.
Option 4: Content Strategy Generator Tool by Seogadget
The Content Strategy Generator Tool (CSGT) by SEOgadget was originally created to minimize the time it takes to generate new ideas for content but it also allows you to search for content related to any phrase on a list of social media sites, content aggregators, and Q&A sites. Here’s a more complete list:
Content Aggregators – Cracked, Blog Catalog, Helium, Redux, Fark
News and Discussion sites – Bing News, Google News, Google Discussions
Q & A sites – How Stuff Works, Wiki Answers, Yahoo Answers
Social Media – All Things Now, Digg, YouTube, Reddit, Twittorati Search, Topsy Latest top Trending Tweets, Topsy Latest Tweets
CGST can give you a massive list of content that is relevant or similar to your posts which can be broken down into numerous sections according to description, title, author, and time published. One minor drawback is once you do find an article similar to yours, you will need to manually Google it. Despite that, this tool will save you a significant amount of time and point you in the right direction from the get go.
Option 5: GroupHigh Will Make Your Life Easier
Ever wish you could quickly and easily search through 13 million blogs? You can. Simply go to GroupHigh and request a demo. Use the search bar to search a general blog topic. Your search with yield two lists: One for all the blogs that have mentioned your topic and a second for all the blogs that are centered around that topic. At this point in your research, we have found the mentioned list to be much more helpful than the latter.
Use the “Refine Your Search” toolbar to customize your searches. You can “star” the blogs that you find most applicable to yours, add them to a list, and return to them later. The blogger’s contact information is also available, which we will go over later on.
Second Step: Use Bitly to Find People Who Share Posts
Now it’s time to look for the right influencers to promote your content. Just as you researched for similar content in the previous step, you are now going to find who your ideal influencers are.
Use Bitly to shorten your URL. A popup with appear that will give you both your shortened URL along with the option to “View Stats.” The stats page will show you all the traffic a post received through Bitly links, who shared the post, and how well their audience responded.
As you can see, the first three people alone were able to engage close to 200 readers. Ultimately, what you want to know is how these people sent this traffic so you can determine if they are potential and reliable influencers for you. By clicking the number under each name, you can determine how they were able to send traffic to the post in a more detailed breakdown.
The person above was a good influencer because they were able to send 44 visitors via Twitter alone. If most of the traffic is coming from “other,” we would discouraging you from using this person, as this typically means they sent this traffic by linking, emailing subscribers, or some other means.
Through this method, create a list of people who sent a lot of traffic to these posts along with their contact information.
Third Step: Get the Influencers to Share Your Post
Now that you’ve done your research, it’s time to reach out to the people who will share your post.
Prior contact before emailing a potential influencer is imperative. One of the easiest ways to reach someone and establish a basis of contact would be to leave a comment if they have a blog. Most bloggers will reply and this will create a foundation before you send your initial email.
When you are ready to send your email, keep it simple. Give the blogger a reason why they should reshare your post: it contributes to an article they already posted, it added further proof to their own argument, etc. Again, we cannot emphasize enough how important it is to keep your email short and to the point. This will not only save you time but it’s proven to yield better results.
Also, if you can establish some sort of connection with your contact, you prove credibility and authenticity. If you can capitalize on some sort of association you have with your potential influencer, they are much more likely to share your post. For example, “I noticed you shared a post by BloggerName on Twitter about ‘TopicName’. I have a similar post that I would love to share with you…”