When looking at the digital marketing trends for 2016, it’s easy to see that social media is still a major player in this industry. Even more so, is the power of social media in regards to your inbound marketing efforts.
Today we’ll look at how social media plays into your inbound marketing and then we’ll take a look at a detailed infographic designed to give you even deeper insight into the power of social media.
Social Media and Inbound Marketing: The Perfect Match (infographic)
Over at onblastblog, I always stress the importance of social media. It’s an incredible tool for bringing in new readers, traffic, followers, and ultimately conversions. Of course, it’s also a tool like any other, which means there are proper ways to utilize it.
When it comes to content promotion, social media represents a huge portion of your inbound marketing. Between organic traffic, paid advertisements, and overall engagement, social media empowers you to reach more people a lot faster.
You can also find content ideas through your social media channels. Here you’ll be able to see what you’re competitors are writing about and use that to inspire future posts for your own blog and subsequently your social media.
Your activity on social media will also empower your SEO efforts, which will in turn bring more organic search traffic to your website. All-in-all, social media efforts benefit your business in more ways than one.
Take a look at the infographic below and use the information within it to seek out new and exciting opportunities on today’s top platforms. Let us know how it helps you in the comments below!