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The battle between Sales and Marketing isn’t anything new: Sales complains of low volume or low quality leads, while Marketing counters that Sales isn’t working the leads they are generating hard enough. But with inbound marketing and more technology in play, this age-old struggle is easier than ever to resolve. If your company’s marketing and sales teams are on two different islands, it’s time to build a bridge and create Marketing and Sales alignment.
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Yes, you can absolutely do inbound marketing without an agency. The real question is, can you do inbound marketing well without an agency? This isn’t as easy as it sounds – a full-scale inbound marketing strategy takes time, effort and lots of trial and error when attempted on your own. If you want to undertake the task, here’s a step-by-step guide on how to do inbound marketing without an agency.Read More »
Don’t just think of digital marketing trends as something that could help your business, but instead think of it as something that could destroy your business if you don’t start adapting. That’s the thing about digital marketing: It’s quickly changing and evolving, so your marketing approach must reflect the latest trends to make your business stand out. Here’s our summary of trends that matter this year:Read More »
In the midst of all the content, channels and tactics inbound marketers use to attract prospective customers, sometimes it makes sense to run a concentrated inbound marketing campaign to achieve a specific goal. An inbound marketing campaign is a distinct marketing push that aligns every marketing channel and all of your content around a single message.Read More »
Timing isn’t the single-most important factor to an email marketing campaign, but it’s certainly a game changer if you do it right, and a waste of a good email if you do it wrong. So when are the best email sending times? We can help you answer this question at a high level, and figure out what works for your audience.Read More »
It’s the most wonderful time of the year…for inbound marketing. We’ve kept track of our favorite marketing campaigns in 2015 leading up to the holiday shopping season, and how these brands’ techniques are effective in standing out during our inbox’s busiest time of year.Read More »
Every marketer wants his or her next inbound marketing campaign to be the campaign — the one that goes viral and increases website traffic, social media footprint, and sales. But how can you get there? If you’re not sure where to begin, start by learning from some of the best marketing campaigns in the business. We’ve broken down some of our favorites over the years and why they worked.Read More »
As mentioned in our Hubpsot VS. Pardot post, deciding on the right marketing automation software is crucial for your business’ success. In an effort to research the top softwares, we have decided to throw a third marketing automation software into the mix: Marketo. Frequently used and most comparable to Pardot, Marketo is a well-known option for your business.Read More »
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What is marketing automation software and why does your business need it? Well, if you’re looking for something to help you execute campaigns, nurture leads, and deliver a high return on your marketing investment, then keep reading. We’re going to break down the top marketing automation providers to help you determine which one is best suited to your business’ unique needs.
Deciding on the right Marketing Automation Software is crucial for your business’ success. To make your decision easier, we've decided to create a Hubspot VS. Pardot Comparison Chart.Read More »