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Inbound Marketing Agency

Red Wheel Marketing Blog

How to get Influencers to link to your content

Posted by Chris Field on Oct 28, 2015 9:30:00 AM

Your post isn’t 100% original but the good news is, neither is anyone else’s. Thousands of others in your field create and share similar posts and most of them probably generate more traffic than yours. The most frustrating part of this is more traffic doesn’t necessarily equate to better posts.

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Topics: SEO, Content Marketing

5 Stats About Inbound Marketing to Help Sell Your Boss on it

Posted by Adriane Simon on Oct 27, 2015 10:06:00 AM

Inbound marketing is an industry game changer – a substantial budget to spend on flashy promotions is no longer a requirement for successful marketing tactics. Smaller organizations are now equipped with the same marketing power as the big boys through use of compelling content.

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Topics: Inbound Marketing, Content Marketing

5 Pillars Of A Perfect Social Media Post

Posted by Adriane Simon on May 1, 2015 2:27:00 PM

Are you looking to learn about the right, results-driven way to communicate on social media platforms? Like traveling to foreign countries, bouncing between social media outlets to distribute content, engage with an audience or fan base, and provide customer service requires a different language. Each social media channel—Facebook, Instagram, Twitter, Tumblr, etc—has its own dialect. Being fluent in Facebook doesn't mean you know how to properly communicate on Twitter. 

With that said, there is a right way to approach social media communication and messaging. Here are the 5 pillars of a perfect social media post. Following these principles will give your social posts a foundation to build upon.


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Topics: social media for small business, social media, Content Marketing, content distribution

Learn How To Write Viral Content

Posted by Greg Fitzsimmons on Apr 22, 2015 3:08:00 PM

If a blog is posted but nobody reads it, was that blog ever really written? It sounds like the "if a tree falls in the forest..." adage, and it applies to Inbound Marketing.

Building an audience, reaching readers, and resonating with potential customers are serious content marketing and inbound marketing challenges companies face today. Attracting website traffic is the integral first step to a succesful digital marketing strategy. Creating shareable content is an important tool in your quest to attract traffic and seeing the ROI of your content marketing efforts spike.

Think about it: Your company has a finite reach, a limited audience via content distribution, and social media channels (like Facebook) are constantly changing up algorithms and shrinking your audience. So, how do you extend beyond these roadblocks?

There is a science to creating spreadable content. Your content must compel readers, fans, followers, and future customers to share it with their network. Everybody talks about "viral" content, and it's true—your content needs to be contagious.

Jonah Berger, a professor at University of Pennsylvania's Wharton School, is an "expert on word of mouth, viral marketing, social influence, social contagion, and trends." Berger dove into data to learn what makes things popular, why people press "share," and what gives content legs.

In his book, Contagious: Why Things Catch On, Berger lays out a valuable road map for content creators. It's important to implement at least one of Berger's STEPPS into your content marketing to reach a larger audience.

Here are 6 STEPPS to consider in order to craft contagious content. 


 

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Topics: social media, Inbound Marketing, Content Marketing

"Does My Company Need A Blog?" Yes!

Posted by Greg Fitzsimmons on Apr 16, 2015 11:57:00 AM

Blogging is a vital component of any successful digital marketing strategy, content marketing campaign, lead generation and inbound marketing machine. From mega brands to small businesses, companies are reaping the benefits of blogging. In fact, 70% of consumers learn about a company via the business's blog, not their ads. 

Still, however, a couple of Red Wheel's leads have asked us: "Should my company have a blog on its website?" While there's no such thing as a dumb question, debating the benefits of a business blog is not worth your time. Blogging isn't an option anymore for businesses; it's mandatory. 

So, if you're wondering "Does my company need a blog?" The answer is: Yes! Here are 4 reasons why your company's website must have a blog...

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Topics: Content Marketing

What Is The Difference Between Inbound Marketing & Content Marketing?

Posted by Chris Field on Apr 10, 2015 10:24:00 AM

The goal is simple: Your brand and business have to write, produce, design, and create such compelling content that people don’t know it is marketing. This process takes energy and time, but it gets easier the more you do it.

But what is this? Is this Inbound Marketing? Or is it Content Marketing? And, what is the difference between inbound marketing and content marketing? There is a distinction between the two terms, and understanding the difference between inbound marketing and content marketing is vital to your business’ success at both.

Before we define the difference between inbound marketing and content marketing, let’s look at an abbreviated version of the content creation process...

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Topics: Content Marketing

7 Content Marketing Lessons From A Writer For Your Company Blog

Posted by Greg Fitzsimmons on Apr 9, 2015 11:44:00 AM

Your business already has a blog, but it’s difficult to keep posting fresh, relevant content. You know that a blog is a requisite part of a successful digital marketing strategy, but everyone on your team is so busy already. Right?

Well, here are 7 lessons I have learned as a writer that might help you write for your business...

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Topics: Content Marketing