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Inbound Marketing Agency

Red Wheel Marketing Blog

How to align marketing and sales

Posted by Adriane Simon on Feb 25, 2016 10:00:00 AM



The battle between Sales and Marketing isn’t anything new: Sales complains of low volume or low quality leads, while Marketing counters that Sales isn’t working the leads they are generating hard enough. But with inbound marketing and more technology in play, this age-old struggle is easier than ever to resolve. If your company’s marketing and sales teams are on two different islands, it’s time to build a bridge and create Marketing and Sales alignment.

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Topics: Inbound Marketing, Content Marketing

Can you do inbound marketing without an agency?

Posted by Adriane Simon on Jan 28, 2016 1:01:28 PM

Yes, you can absolutely do inbound marketing without an agency. The real question is, can you do inbound marketing well without an agency? This isn’t as easy as it sounds – a full-scale inbound marketing strategy takes time, effort and lots of trial and error when attempted on your own. If you want to undertake the task, here’s a step-by-step guide on how to do inbound marketing without an agency.

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Topics: Inbound Marketing, Content Marketing

Digital Marketing Trends for 2016

Posted by Adriane Simon on Jan 28, 2016 10:00:49 AM

Don’t just think of digital marketing trends as something that could help your business, but instead think of it as something that could destroy your business if you don’t start adapting. That’s the thing about digital marketing: It’s quickly changing and evolving, so your marketing approach must reflect the latest trends to make your business stand out. Here’s our summary of trends that matter this year:

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Topics: Inbound Marketing, Content Marketing

How to run a successful inbound marketing campaign: Establish and adjust strategies to meet goals

Posted by Lara-Anne Bradley on Jan 4, 2016 10:04:35 AM

In the midst of all the content, channels and tactics inbound marketers use to attract prospective customers, sometimes it makes sense to run a concentrated inbound marketing campaign to achieve a specific goal. An inbound marketing campaign is a distinct marketing push that aligns every marketing channel and all of your content around a single message.

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Topics: Inbound Marketing, Content Marketing

Best days and times for sending your emails

Posted by Lara-Anne Bradley on Dec 30, 2015 12:03:00 PM


Timing isn’t the single-most important factor to an email marketing campaign, but it’s certainly a game changer if you do it right, and a waste of a good email if you do it wrong.  So when are the best email sending times? We can help you answer this question at a high level, and figure out what works for your audience.

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Topics: Inbound Marketing, Content Marketing

How to train your team on inbound marketing

Posted by Adriane Simon on Dec 29, 2015 11:32:21 AM

With inbound marketing becoming more of a focus for brands, many marketing managers are struggling to effectively train their teams on inbound and create a unified strategy. This challenge, left unaddressed, has the potential to hinder inbound marketing growth at your company in a big way. Not only must you give internal team training high priority, you need procedures in place that allow you to efficiently integrate the agency partners and freelance writers who contribute to your brand’s inbound marketing.

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Topics: Inbound Marketing

The Best Black Friday and Cyber Monday Campaigns in 2015

Posted by Lara-Anne Bradley on Dec 15, 2015 10:48:04 AM

It’s the most wonderful time of the year…for inbound marketing. We’ve kept track of our favorite marketing campaigns in 2015 leading up to the holiday shopping season, and how these brands’ techniques are effective in standing out during our inbox’s busiest time of year.

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Topics: Inbound Marketing, Content Marketing

How to reduce the cost of customer acquisition

Posted by Adriane Simon on Dec 2, 2015 9:12:45 AM

The Customer Acquisition Cost (CAC) is an all-too-often overlooked metric that deserves every company’s attention and should be a primary concern for its marketers. CAC determines if some of your sales and marketing activities aren’t effective – and most importantly – it determines where you might be wasting money. Read on to learn how to reduce your CAC to improve your profitability.

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Topics: Inbound Marketing

6 impressive Marketing Campaigns every Marketer should know about

Posted by Adriane Simon on Nov 23, 2015 12:05:06 PM

Every marketer wants his or her next inbound marketing campaign to be the campaign — the one that goes viral and increases website traffic, social media footprint, and sales. But how can you get there? If you’re not sure where to begin, start by learning from some of the best marketing campaigns in the business. We’ve broken down some of our favorites over the years and why they worked.

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Topics: Inbound Marketing, Content Marketing

When to expect results with inbound marketing

Posted by Chris Field on Nov 20, 2015 4:04:00 PM

Traditional marketing: it’s a pop-up on your computer, an ad you don’t want to watch or an automated phone call you’re forced to endure. In other words, it’s an interruption. This mindset has led to a revolutionary shift in buyer behavior, and paved the way for inbound marketing. So when can you expect it to have an effect on your bottom line?  

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Topics: Inbound Marketing