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Inbound Marketing Agency

Red Wheel Marketing Blog

Hubspot VS Marketo. Marketing Automation Comparison Chart

Posted by Adriane Simon on Nov 12, 2015 5:21:00 PM

As mentioned in our Hubpsot VS. Pardot post, deciding on the right marketing automation software is crucial for your business’ success.  In an effort to research the top softwares, we have decided to throw a third marketing automation software into the mix: Marketo. Frequently used and most comparable to Pardot, Marketo is a well-known option for your business.

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Topics: Inbound Marketing, Content Marketing

How to identify the best marketing automation software for your needs

Posted by Chris Field on Nov 3, 2015 3:59:00 PM



What is marketing automation software and why does your business need it? Well, if you’re looking for something to help you execute campaigns, nurture leads, and deliver a high return on your marketing investment, then keep reading. We’re going to break down the top marketing automation providers to help you determine which one is best suited to your business’ unique needs.

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Topics: Inbound Marketing, Content Marketing

Hubspot VS Pardot. Marketing Automation Comparison Chart

Posted by Adriane Simon on Oct 29, 2015 10:54:00 AM

 

Deciding on the right Marketing Automation Software is crucial for your business’ success. To make your decision easier, we've decided to create a Hubspot VS. Pardot Comparison Chart.

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Topics: Inbound Marketing, Content Marketing

5 Stats About Inbound Marketing to Help Sell Your Boss on it

Posted by Adriane Simon on Oct 27, 2015 10:06:00 AM

Inbound marketing is an industry game changer – a substantial budget to spend on flashy promotions is no longer a requirement for successful marketing tactics. Smaller organizations are now equipped with the same marketing power as the big boys through use of compelling content.

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Topics: Inbound Marketing, Content Marketing

How do top Marketers secure budget and prove Inbound Marketing ROI? New Data shows how to do it!

Posted by Adriane Simon on Oct 26, 2015 12:23:00 PM

It’s that time of year again: budget planning. Not to fear, there’s a game changer that makes it easier than ever for marketers to secure marketing budget. According to HubSpot’s State of Inbound 2015 report, inbound marketing makes it twice as likely that you’ll receive an increase in budget — if you’re able to show positive ROI.

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Topics: Inbound Marketing

Learn How To Write Viral Content

Posted by Greg Fitzsimmons on Apr 22, 2015 3:08:00 PM

If a blog is posted but nobody reads it, was that blog ever really written? It sounds like the "if a tree falls in the forest..." adage, and it applies to Inbound Marketing.

Building an audience, reaching readers, and resonating with potential customers are serious content marketing and inbound marketing challenges companies face today. Attracting website traffic is the integral first step to a succesful digital marketing strategy. Creating shareable content is an important tool in your quest to attract traffic and seeing the ROI of your content marketing efforts spike.

Think about it: Your company has a finite reach, a limited audience via content distribution, and social media channels (like Facebook) are constantly changing up algorithms and shrinking your audience. So, how do you extend beyond these roadblocks?

There is a science to creating spreadable content. Your content must compel readers, fans, followers, and future customers to share it with their network. Everybody talks about "viral" content, and it's true—your content needs to be contagious.

Jonah Berger, a professor at University of Pennsylvania's Wharton School, is an "expert on word of mouth, viral marketing, social influence, social contagion, and trends." Berger dove into data to learn what makes things popular, why people press "share," and what gives content legs.

In his book, Contagious: Why Things Catch On, Berger lays out a valuable road map for content creators. It's important to implement at least one of Berger's STEPPS into your content marketing to reach a larger audience.

Here are 6 STEPPS to consider in order to craft contagious content. 


 

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Topics: social media, Inbound Marketing, Content Marketing

Timing Is Everything: 3 Stages Of Inbound Marketing Buyer’s Journey

Posted by Greg Fitzsimmons on Apr 8, 2015 5:16:00 PM

There is a path to purchase that your company’s personas inevitably travel along before making a decision. When it comes to inbound marketing, blog readers and aggregated website traffic meander along this path to purchase for some time prior to choosing to become a customer of yours. While sliding down this funnel and traveling on this journey, your readers are getting comfortable with your brand, they are looking to you as a resource, they are learning about your product and industry.

Eventually, if your company is doing inbound marketing properly, they will make an educated decision to purchase from you. We call this process The Buyer’s Journey. And, there are three stages to the inbound marketing buyer’s journey that you need to know about in order to succeed at inbound marketing.

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Topics: Inbound Marketing

Outbound Marketing is Old-School (and Ineffective)

Posted by Greg Fitzsimmons on Mar 30, 2015 11:33:00 AM

Let’s start this post the way you’re supposed to begin a spring-cleaning project: “Out with the old.” (We’ll get “in with the new” in due time, hold tight.)

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Topics: Inbound Marketing

Inbound Marketing by the Numbers

Posted by Greg Fitzsimmons on Mar 26, 2015 9:13:00 AM

Thanks to the wealth of data available at our fingertips—such as Google Analytics, social media insights, and customer behavior information—clients, bosses, CEOs, and customers can (and do) hold marketers and marketing departments accountable to their contracts and promises. Successes are measurable. And, conversations are rooted in science, data, and fact, rather than something like, “Just trust us, this campaign is working.”

At Red Wheel, we’re rolling with the Inbound Marketing momentum. Our marketing machine is working, and we relish the opportunity to discuss numbers with our partners—current clients and potential clients.

 

Here are a handful of handpicked Inbound Marketing stats to get your wheel turning:

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Topics: Inbound Marketing

What Is Inbound Marketing?

Posted by Greg Fitzsimmons on Mar 25, 2015 9:25:00 AM

That's a good question! And, you have come to the right place if you're looking for a clear, concise definition of inbound marketing.

“If you have more money than brains you should focus on outbound marketing,” says Guy Kawasaki, former chief evangelist at Apple and current chief evangelist at Canva. “If you have more brains than money, you should focus on inbound marketing.” 

 

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Topics: Inbound Marketing