Red Wheel Marketing Blog

Are you looking to learn about the right, results-driven way to communicate on social media platforms? Like traveling to foreign countries, bouncing between social media outlets to distribute content, engage with an audience or fan base, and provide customer service requires a different language. Each social media channel—Facebook, Instagram, Twitter, Tumblr, etc—has its own dialect. Being fluent in Facebook doesn't mean you know how to properly communicate on Twitter. 

With that said, there is a right way to approach social media communication and messaging. Here are the 5 pillars of a perfect social media post. Following these principles will give your social posts a foundation to build upon.

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If a blog is posted but nobody reads it, was that blog ever really written? It sounds like the "if a tree falls in the forest..." adage, and it applies to Inbound Marketing.

Building an audience, reaching readers, and resonating with potential customers are serious content marketing and inbound marketing challenges companies face today. Attracting website traffic is the integral first step to a succesful digital marketing strategy. Creating shareable content is an important tool in your quest to attract traffic and seeing the ROI of your content marketing efforts spike.

Think about it: Your company has a finite reach, a limited audience via content distribution, and social media channels (like Facebook) are constantly changing up algorithms and shrinking your audience. So, how do you extend beyond these roadblocks?

There is a science to creating spreadable content. Your content must compel readers, fans, followers, and future customers to share it with their network. Everybody talks about "viral" content, and it's true—your content needs to be contagious.

Jonah Berger, a professor at University of Pennsylvania's Wharton School, is an "expert on word of mouth, viral marketing, social influence, social contagion, and trends." Berger dove into data to learn what makes things popular, why people press "share," and what gives content legs.

In his book, Contagious: Why Things Catch On, Berger lays out a valuable road map for content creators. It's important to implement at least one of Berger's STEPPS into your content marketing to reach a larger audience.

Here are 6 STEPPS to consider in order to craft contagious content. 

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You have thought of everything when it comes to your company’s social media presence. Right? We hear it all the time, but trust me, there is one VERY important thing for your business or brand on social media you haven’t considered.

The Social Ratio is the most important aspect of social media marketing you have not considered.

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Any time Facebook changes things up—new layout, new way of sussing out relevant content, new way of messaging, etc—people freak out. But, Facebook’s recent addition of a CTA (Call to Action) on pages is a marketer’s dream! Don’t sleep on the development. Adding a CTA to your Facebook Page is the first step in being able to tangibly answer the age-old question that "C-suiters" (aka CEO, CFO, CMO, etc) ask when discussing social media in board rooms: “What’s the ROI of social media?”

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