If a blog is posted but nobody reads it, was that blog ever really written? It sounds like the "if a tree falls in the forest..." adage, and it applies to Inbound Marketing.
Building an audience, reaching readers, and resonating with potential customers are serious content marketing and inbound marketing challenges companies face today. Attracting website traffic is the integral first step to a succesful digital marketing strategy. Creating shareable content is an important tool in your quest to attract traffic and seeing the ROI of your content marketing efforts spike.
Think about it: Your company has a finite reach, a limited audience via content distribution, and social media channels (like Facebook) are constantly changing up algorithms and shrinking your audience. So, how do you extend beyond these roadblocks?
There is a science to creating spreadable content. Your content must compel readers, fans, followers, and future customers to share it with their network. Everybody talks about "viral" content, and it's true—your content needs to be contagious.
Jonah Berger, a professor at University of Pennsylvania's Wharton School, is an "expert on word of mouth, viral marketing, social influence, social contagion, and trends." Berger dove into data to learn what makes things popular, why people press "share," and what gives content legs.
In his book, Contagious: Why Things Catch On, Berger lays out a valuable road map for content creators. It's important to implement at least one of Berger's STEPPS into your content marketing to reach a larger audience.
Here are 6 STEPPS to consider in order to craft contagious content.
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